Lover
A unisex frame inspired by iconic 20th-century eyewear, reworked with quiet confidence.
Loving Victorious Beings makes Color Therapy eyewear by hand in Treviso, Italy. This is a world where you can feel what that means before you buy a pair.
Twelve hand-tinted lenses. Nine acetate frames. One tree planted for every pair. The brand's own line is “Not what you see. How you see.” The only honest way to explain that is to let you look.
Above, you are standing in a real place. Put on a pair, turn around, watch your eyes adapt, take them off and catch the afterimage. Then read how each color works and why Lars made it.
Twelve lenses, twelve keys.
LVB says different colours are like different keys that unlock different biological responses. Each tile below is the same real place seen through one lens. Open any of them to read what you see, what the science says, and what the brand claims.
La Vie en Rose
The world turns the color of a late peach sky.
Rosa
The lightest touch in the collection.
Flamingo
Coral rather than rose: a pink that leans toward sunset orange.
Pop Orange
The most dramatic shift in the collection.
Baja Orange
Deeper and calmer than Pop Orange: less fireworks, more fireplace.
Orange Skies
Amber, like late-afternoon light that never ends.
Caribbean Gold
Everything gets gilded.
Olivelo
The world looks like it has been dipped in olive oil in full sun.
Diamond Green
A cool mint wash, like morning air.
Electric Blue
A deep sea blue that turns warm lamplight to moonlight.
Blue Heavens
Deep blue up where the sky is, nearly clear down where your hands are.
Purple Haze
Violet is the strangest and the most beloved.
Nine frames, each from one block of acetate.
Every LVB frame is cut by hand from one block of Mazzucchelli 1849 acetate in Treviso, Italy, so no two show the same tonal movement. Lenses are hand-tinted CR39 with full UVA/UVB protection and scratch-resistant coatings, and they swap at home in seconds with no tools.
Supercat
A sculpted, expressive cat eye with a clear nod to 1960s glamour.
Apuma
A unisex butterfly frame with a fresh vintage feel and a loving nod to Audrey Hepburn.
Grande
A unisex oversized retro frame, reworked for modern wear and designed for wider faces.
Paloma
An oversized butterfly frame with a bold feminine silhouette.
Hexagon
Bauhaus-inspired geometry and a refined 1970s aesthetic.
The Creator
An ultra-light acetate frame, understated Hollywood elegance for every face.
Mayan
A strong unisex architectural frame created for the Mayan Warrior community at Burning Man.
Elipse
A refined oval shape with a retro feel and a futuristic touch.
The founder
Lars von Bennigsen
Before LVB, Lars co-founded Temperley London in 2000 and ran the business side of one of Britain's best-loved fashion houses for more than a decade. Then he turned from what people wear to how people see, and built a company of scientists, artisans and lovers of life in the birthplace of Italian eyewear.
Meet Lars
The advisor
Dr. Star Heartsong
MIT Media Lab PhD, chief scientist of two acquired companies, poet of Word Becomes World. Star has spent twenty-five years building machines that model point of view, and once rendered poems as color. He is an advisor and ambassador to LVB, and he built this world.
Meet StarThe 21 Program.
An ambassador program designed from abundance: 21% of every order from your link, for life, paid fast, with your people getting a gift too. Proposed by the advisor; the official terms are LVB's to publish.
21%of every order from your link or code, forever. Reorders, lens swaps, gifts: all of it.
11%off for the people you send, plus their tree planted in their name.
7 daysto get paid once the 30-day happiness guarantee has passed.
21stpair is on us. Any frame, any lens.
LVB in the press, per victoriousbeings.com/pages/press
Vogue · Grazia · The Times · The Daily Telegraph
“The world went into a delicious, happy haze.” — Liana Satenstein, American Vogue, as quoted by LVB.